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This project celebrates the legacy of craftsmanship and culture, translated through storytelling and visual language.
All work in this project is my own, unless mentioned otherwise.
Softwares Used - AutoCAD, SketchUP, VRay, Adobe Photoshop, Procreate.
Brands -
Space -
Bharat Flooring Tiles
TerraVida
Experience Centre
Duration -
Fifteen Weeks
Area -
6300 sqft.
Project Brief -
Design an experience centre to showcase the collaboration between two home decor brands. The space should reflect the identity and values of both brands while delivering a memorable and engaging user experience.
Concept -
BACK TO OUR ROOTS
The design draws from the four natural elements - Wind, Earth, Water, and Fire - to create a multi-sensory experience. Each space evokes distinct emotions, deepening the connection through sensorial layering.
Layout Planning -
3rd Floor
4th Floor
Section AA'
Section BB'
Section CC'
Section DD'
Branding
The branding created reflects the calm, rooted essence of the experience centre through natural tones and clean, tactile design. The identity extends across packaging and stationery to create a cohesive and memorable brand experience.
The booklet is designed as an extension of the brand, visually warm, informative, and easy to navigate. It communicates the concept, spatial layout, and collaborative narrative through clear visuals, muted tones, and thoughtful planning, offering a glimpse into the experience centre.
Final Designs
Reception
The Product Space
This innovative display is a stand consisting of concentric circles that gracefully decreases in size as they spiral towards the centre. This arrangement invites customers to explore their stunning ceramics from different angle
Inspired by wind, this space is designed to feel light, airy, and open. Flowing sheer curtains, soft lighting, and grounded seating create an environment for calm introspection and slow living.
The Breathing Room
The Hangout Room
Rooted in the element of earth, this space focuses on togetherness and grounded interaction. With its communal dining setup, the room encourages warmth, nourishment, and connection.
The Blue Room
Drawing from the fluid nature of water, this room offers a rejuvenating escape. It’s a space to unwind and recharge, much like being immersed in a quiet stream.
Inspired by fire, this is a space for energy, warmth, and gathering. The room sparks conversation and comfort, bringing people together.
The Roast Room
The Maker's Cafe
Nestled at the end of Sukoon, the Maker's Cafe serves as a delightful space for those exploring BFT and TerraVida. While savouring artisanal delights, visitors can occasionally partake in hands-on workshops, immersing themselves in artistry that distinguished brands.
Key Takeaways
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This project taught me how to seamlessly integrate brand identity into spatial design while creating an experience that is both functional and emotional.
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I learnt how to curate elements that reflect authenticity and warmth while experimenting with participatory design concepts.
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Additionally, the hands-on interaction with the artisanal products deepened my understanding of materiality and its potential to evoke cultural narratives in design.
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